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DANNY's avatar

Love - thanks for the mention :)

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Liya Marie's avatar

I think personal branding is just another indication of late-state capitalism. We’re not even consumers anymore. We’re all just brands. Ugh.

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Elle Sundberg's avatar

Substack is a more intimate platform so it makes you feel like you really know the people here and I have to say sparkling is totally a word that shines through your writing!

I recently read a piece about the struggle influencers are having to re-brand, see: Charli D'Amelio or JoJo Siwa. It might've been by Casey Lewis actually?? Or Emily Sundberg. But I think it's really interesting that it's basically impossible for them to 're-brand' considering they are actually, ever-evolving people.

I'm inspired to not choose a personal brand, and to stop apologizing so much when I talk about anything outside of the niche I thought I was obligated to stick to.

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